Led the redesign of Let's Talk app that is a Health and Wellness solution in Australia that resulted in a 🚀 32% Increase in User Engagement
Two UX Designer
2 Teams of Engineers, 2 PMs and a CEO
Redesign and launch App
4 months
Increase User Engagement by at least 15%
With limited prior research, I focused on identifying key issues through stakeholder interviews,
competitor analysis, and usability studies.
To investigate the current problems I conducted Stakeholder interviews, Competitor Analysis, Affinity Diagrams, Usability Studies and more.
Executed user research to verify hypotheses and acquire insights. Improved design elements based on the feedback received during usability testing.
Collaborated closely with engineers to ensure design feasibility, and with PMs to align on product roadmap and business objectives.
I chose affinity diagrams for their effectiveness in identifying patterns in qualitative data, crucial for our limited timeframe.
Many wellness apps prioritize aesthetics and simplicity, enhancing user appreciation and reinforcing functionality.
User interviews revealed that many felt the design was outdated.
Usability Studies found out that the current navigation was very hard to deal with
Usability Studies showed that the app had a lot more features than the users did know of
I prioritized solutions based on user pain points and technical feasibility, balancing user needs with business goals that User Research led to these key challenges:
- UI Refresh: Make the app more aesthetically relevant to improve trust.
- Straightforward Navigation: To combat confusion with the current navigation.
- Reduce Features: Focus on bringing the features users want to the spotlight.
As users thought the design was outdated I had to balance the CEO's desire for a colorful app with user preferences for simplicity.
As the research suggested that it was hard to navigate I Iteratively refined the navigational structure after each round of user testing to make sure that I picked the right solution.
As the research suggested that there was only a few Features users actually used we trimmed the others ones down and refined the ones that was being used.
For the Final Design:
- Improved Findability
- Improved Information Architecture
- Improved Visual Hierarchy
- Improved Visual Identity
An Increase in User Engagement of 32%
was really fun to see, unfortunately I didn't have time to measure it after more than 1 month afterwards.
But through this project, I learned how to cooperate with two different visions about the project and aligning
the team on these and to try to navigate through that landscape.
This project taught me the importance of balancing stakeholder desires with user needs. In future projects, I plan to involve stakeholders in user testing sessions to build empathy and alignment earlier in the process.
