GetQsic provides music streaming services using an analytical model to enhance customer moods and drive sales. I conducted a UX audit on their website.
Solo UX Designer
2 Engineers, 1 PM and 1 CEO
Redesigned website on both Desktop and Mobile
1 month
Increase User Engagement
I chose to focus on Google Analytics and competitor analysis due to time constraints. These methods provided quick, actionable insights without the need for time-consuming user recruitment
Through Google Analytics I gathered some insights on initial designs, such as simplifying navigation and enhancing CTA visibility.
Overcame time constraints by prioritizing high-impact features and leveraging rapid prototyping techniques.
Although not involved in final implementation, I maintained regular communication with engineers and the PM throughout the design process, ensuring feasibility and alignment with business goals.
The analytics gave me insights to where the users dropped off and what parts they engaged with.
I took a good amount of time to investigate competitors style and structure.
Given the one-month timeline, I leveraged Google Analytics and competitor analysis for data-driven decisions. I focused on high-impact areas like:
This was to make sure that the design was consistent and accessible throughout the website and so that they could expand upon the design.
I wanted to make sure that the brand was cohesive and that the website was conceived as professional.
Increase searchability, obvious CTAs, clear USPs and more to make the user engage as much as possible.
This was ongoing during the whole project but we finished with 50+ components with many variables and a rigid structure in Figma.
As I saw that we had a lot of Mobile traffic I designed Mobile first to make sure that the aesthetics worked across all devices.
Updated navigation, clear CTAs and a compelling copy.
The final design is a culmination of the previous steps. It's a clean, modern, and user-friendly interface that effectively communicates the brand's message and values.
16% increase in user engagement was a great win for the Getqsic team. The new design effectively communicated the brand's message and values, leading to a more cohesive and user-friendly experience.
This project taught me the value of rapid prototyping and data-driven decision making under tight constraints. In future projects, I'll prioritize establishing clear metrics early and maintaining stakeholder alignment throughout the process.
