Intro

Milestones at Membrain

Membrain is a SaaS CRM Company that is a complex product that helps salespeople keep track of their sales.

As the first UX Design hire, I turned the Company's UX approach into a core part of our decision-making. By fostering collaboration, shifting focus from features to outcomes, and aligning our strategy with business goals and client needs, I set the stage for sustainable growth.

ROLE:

Leading UX Design

TEAM:

3 Engineers 1 Engineering Manager, 3 QA, 1 CEO and 1 PM/CEO

DELIVERABLES:

Overarching responsibility for research, delivery, design system and more

Intro

Milestones

Reach out if you want to know more because I can't show images here of NDA reasons.

During my time at Membrain, I've contributed to several key projects that have significantly improved user experience and business outcomes.

Redesigned Navigation

After Product Discovery, I noticed that some users weren't able to see all the items in the menu when on smaller screens.

Increased User Satisfaction by 80%.

Massive Context Menus

During User Interviews there was a common theme that people couldn't find what they wanted in the context menus.

Decreased Time to Success by 54 seconds.

Settings

In Usability studies it was clear that admins had a hard time finding the settings they were looking for.

Decreased Time to Success by 45 seconds

Merging Data

When merging companies the user couldn't see what information they were choosing between.

Increased User Satisfaction by 20%.

Information Enrichment Issue

Our Enrichment tool just overwrote what users had put in, and they couldn't manage it as it should have been.

Not Measured Yet.